My Vision

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Hi, Welcome to our website and thank you for visiting!  My name is Holly and I am the Owner and Creative Director of Effortless Elegance.  I have always held a creative spark.  From insisting on helping with Christmas decorations as a child to hosting dinner parties for friends,  I always look to use creative and modern styling to add to an elegant and stylish ambience.  

I have always known that I needed an outlet for my creativity and in 2019, after planning and styling my own wedding, I realised that I had fallen in love with creating bespoke pieces for weddings and special occasions.

In August 2019 I created Effortless Elegance By Holy-Louise.  I can honestly say that I have met some wonderful brides along the way and I have loved everything about running a fledgling business.

Effortless Elegance is a successful family run business who all help out and aren't afraid of getting stuck in!  From creating props, to helping out with admin and supporting and assisting me on the day, I wouldn't be able to do it without them and I'm very lucky to have their support.  You may see Linda (my mum) supporting me at larger events so please say hello!

My goal is to deliver a personal and bespoke service, working on an intimate and collaborative basis in order to make sure my clients dreams are exceeded. 

A particular passion of mine is creating table centre pieces and stunning backdrops with silk flowers and dried flowers.  With silk flowers I can create and perfect them months before the big day communicating regularly with clients and facilitating full control over how their special event will look.  Another of my favourite things to do is refreshing and modernising vintage memorabilia that can be use as statement pieces to make your event stand out from the crowd.  

I am committed to keeping up-to-date with the latest wedding must haves and I am keen to identify new trends within the industry.  In this way I will ensure that my styling and my statement pieces remain current and on trend.

I hope you enjoy exploring my website.  If you have any questions please feel free to drop me a line.  You can contact me through this website or you can find me by following the links to Facebook and Instagram.  I look forward to speaking with you,

Holly Louise

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